Article Title: Retail's Social Media Wave Next Step: Driving Sales
By: Rachel Strugatz
Date: Tuesday, September 6, 2011 pg. 6
Directions: Read and translate the following sentence into your own words. Identify the figurative language being used and define the challenging vocabulary words.
Having a social media presence is table stakes every single retailer has one.
Table Stakes noun 1. A stake that a player places on the table at the beginning of a game that may not be changed once the deal begins.
2. Table takes, the limiting of a bet to the amount remaining in a player's table stake during a game.
